JCB Industrial markets a wide range of JCB products to the Southern African industry, including the JCB Teletruk, Rough Terrain Forklift and Telescopic Handler.

In line with its commitment to forging partnerships for life with its customers, EIE offers flexible sale and rental options and fully supports its JCB users over the complete product lifecycle. This ranges from financing assistance, to maintenance contracts, operator and maintenance staff training and spares as well as aftermarket support.