600SA Holdings (Pty) Ltd, a household name in South Africa since 1967, whose business activities include the importation, manufacture and distribution of vehicle utilization equipment (lifting and loading), forestry and waste equipment, aerial platforms, workshops and parts, as well as the manufacture of a renowned local model crane and skiploader. The company will be housed in the Industrial Equipment division as it is an ideal fit for the division’s strategy of distribution, rental and after-sales service in the industrial, materials handling and agricultural equipment markets. The acquisition complements the division’s existing product portfolio and will strengthen its market position.
“The acquisition of 600SA will significantly contribute to our division’s product offering, and will further enhance our ability to offer our customers optimal life-time value with best in class brands. The acquisition will also allow us to penetrate new markets,” said Gary Neubert, CEO of the Industrial Equipment division of EIE Group. 600SA will continue to operate from their premises in Pomona, Johannesburg, with branches in Polokwane, Durban and Nelspruit, and will now be co-branded under the EIE umbrella.